Welcome To The Surface Arts Tools Trade Catalog

Hi, I’m Michelle Cannell, co-founder of Surface Arts Tools.

First, thank you for taking the time to explore our catalog and learn more about what we’re building.

Surface Arts Tools was born inside a real, working multidisciplinary design studio — not a factory overseas. Every product we’ve developed comes from hands-on experience across hospitality, commercial, residential, and advanced surface design projects using some of the world’s leading architectural coatings systems.

We work directly with clients, architects, designers, applicators, painters, and specialty finishers every day. And over the past several years, we’ve witnessed a major shift in the design industry.

Interior surfaces are becoming more tactile, layered, textured, and expressive. They’re no longer viewed as simple finishes — they’ve become part of the architecture, the emotion, and the overall experience of a space.

But the tools available to create these surfaces haven’t evolved fast enough to meet that demand.

Most decorative rollers on the market still produce repetitive, outdated patterns that no longer align with modern design aesthetics. So we decided to build what didn’t exist.

What you’re about to see in this catalog is far more than a collection of texture rollers. It’s a complete architectural surface creation system designed to help retailers, studios, and applicators create higher-value finishes while unlocking entirely new creative opportunities.

Inside, you’ll discover our proprietary collections, the wide range of compatible materials and applications, real project outcomes, merchandising strategies, retail display concepts, and the sales support tools we’ve developed to help your team confidently introduce this category to your customers.

Because this isn’t just about selling tools.

It’s about helping the industry move beyond flat, repetitive surfaces and toward richer, more dimensional environments that people genuinely connect with.

From a business perspective, that creates meaningful opportunities for retailers, designers, applicators, and especially the next generation of artisans entering the industry today.

These tools complement the materials already on your shelves while opening new ways to apply, specify, and sell them. The result is stronger customer engagement, more premium finish possibilities, and increased material pull-through across the coatings and systems you already offer.

And because we’re building training, starter systems, merchandising support, and educational resources around these tools, this category becomes easy for your team to introduce and recommend with confidence.

Architectural surfaces are rapidly becoming one of the most exciting growth opportunities in modern interior design, and we want to help you be part of that shift early.

So thank you again for being here. Take your time exploring the catalog, and if our vision aligns with yours, we’d love the opportunity to build something exceptional together for long-term success.

Welcome to Surface Arts Tools.